In today’s digital-first world, print marketing remains a powerful tool in the marketing mix. At Three Z Printing, we’ve helped countless businesses leverage the tangible impact of print materials—from brochures and catalogs to direct mail campaigns. But how do you know if your print marketing efforts are actually working? Let’s explore effective methods to measure your print marketing ROI.
Why Measurement Matters
Print marketing represents a significant investment. Whether you’re utilizing our digital printing services for personalized direct mail or our offset printing capabilities for high-volume catalogs, understanding the return on that investment is crucial. Without proper measurement, you’re essentially flying blind.
Practical Measurement Techniques
Custom URLs and Landing Pages
Create dedicated web addresses exclusively for your print materials. For example, www.yourcompany.com/spring-catalog lets you track precisely how many visitors originated from that particular printed piece.
QR Codes
QR codes provide a seamless bridge between print and digital. When scanned, they can direct customers to specific landing pages while providing valuable tracking data.
Promo Codes
Unique promotional codes for each print campaign enable precise tracking when customers redeem them online or in-store. Make these codes memorable yet specific to your campaign.
Call Tracking
Dedicated phone numbers for different print campaigns allow you to measure call volume generated by each initiative. Modern call tracking services can even record calls to assess quality and conversion rates.
A/B Testing
Split your mailing list and test different designs, offers, or messaging. Our direct mail printing services can produce variations that help you systematically improve performance over time..
Partner with Three Z for Measurable Results
With our expertise in digital printing, offset printing, and direct mail, Three Z Printing doesn’t just deliver beautiful print materials—we help you create measurable marketing assets that demonstrate clear ROI.
Ready to make your print marketing more measurable? Contact our team today to discuss how we can help you create print materials that not only look great but deliver provable results.
