In today’s multi-channel marketing landscape, combining physical and digital touchpoints is more crucial than ever. Read along to see how USPS Informed Delivery can dramatically enhance your direct mail campaigns and deliver better results for your marketing dollars.

What is Informed Delivery?

Informed Delivery is an innovative USPS feature that gives customers digital previews of their incoming mail and packages. Here’s what makes it particularly powerful for marketers: over 61% of subscribers open their daily notification emails – a remarkably high engagement rate that creates additional opportunities to reach your target audience. 

Why Should Marketers Care?

As your direct mail partner, we’re particularly excited about how Informed Delivery can amplify your campaigns:

  1. Double the Impact: Your single mailpiece creates multiple impressions – first digitally, then physically. When subscribers view their daily digest email, they see a preview of your mail piece before it arrives, creating anticipation and reinforcing your message.
  2. Enhanced Digital Integration: Beyond the mail preview, you can include interactive “ride-along” content – like special offers, calls-to-action, or links to landing pages. This bridges the gap between physical and digital marketing channels.
  3. Improved ROI: With a 92% customer satisfaction rate and users who actively engage with the platform, Informed Delivery helps ensure your direct mail pieces reach an attentive audience. The digital preview feature creates additional touchpoints without additional printing costs.

How Three Z Printing Can Help

As your commercial printing partner, we understand how to optimize your direct mail designs for both physical delivery and digital preview. Our expertise ensures your pieces will look outstanding both in the mailbox and on the screen. 

The Numbers Speak for Themselves

The latest USPS data shows that Informed Delivery is rapidly becoming a crucial marketing tool:

  • 91% of users would recommend the service to others
  • Users consistently report high satisfaction rates
  • The service provides valuable tracking and analytics data to optimize your campaigns

Ready to Take Your Direct Mail to the Next Level?

At Three Z Printing, we’re committed to helping you achieve maximum impact with your direct mail campaigns. 

Contact our team today to learn how we can help you leverage Informed Delivery in your next direct mail campaign.